Your Current Challenges
Limited Engagement
Organizations struggling to effectively engage their audience face challenges in mobilizing support, attracting volunteers, and fostering community involvement.
Ineffective Communication
Organizations encountering difficulties in conveying their mission, impact, and goals in a compelling and authentic manner may experience setbacks in building trust, securing funding, and garnering support from stakeholders.
Lack of Visibility
Organizations facing challenges in standing out online and capturing the attention of their target audience may struggle to attract donors, volunteers, and resources.
Your Communications Goals
Cohesive Branding and
Messaging
You desire a cohesive brand and messaging that resonates with your audience and communicates your mission with clarity.
Authentic Audience
Engagement
You want to organically engage and retain your audience to support your mission.
Maximized
Impact
You aim to raise awareness, attract resources, and drive positive change in your community.
Our Service Package
We offer a package of monthly recurring services to support your digital communications and marketing efforts. This package is designed for organizations in need of a digital communications strategy to support current programs or to promote upcoming events.
Social Media Management
We create and schedule social media posts, monitor engagement, and analyze results.
Email Marketing
We develop and execute personalized email campaigns, including creating content and designing templates.
Website Maintenance
We keep your website updated with fresh content, monitoring website traffic and analytics, and optimizing the website for search engines (SEO).
Content Creation
We develop blog posts and other marketing materials that will engage your audience and support your organization's mission.
Learn about the Authentic Impact Program
The Authentic Impact Program is designed for organizations in need of restructuring their existing communications strategy. Through a combination of personalized consulting, training workshops, and strategic support, participating organizations will gain the tools and resources needed to effectively engage audiences and achieve mission-driven goals.
Program Offerings
Personalized Consulting
Training Workshops
Strategic Support
12-Month Program Outline
Months 1-2
DISCOVERY PHASE
Needs Assessment
Stakeholder Interviews
Crafting Your Narrative Workshop
Months 3-4
STRATEGY DEVELOPMENT
Content Strategy
Social Media and Website Audit
Audience Persona Development
Months 5-6
IMPLEMENTATION KICK-OFF
Content Creation
Storytelling Training Session
Website Update and Maintenance
Months 7-9
ENGAGING THE COMMUNITY
Email Marketing Campaign
Storytelling Workshop
Social Media Management
Months 10-12
EVALUATION AND OPTIMIZATION
Impact Assessment
Optimization Plan
Future-proofing Strategies Workshop
Program Outcomes
A Cohesive Brand that Reflects Values, Mission, and Impact
Key Results:
Develop or refine brand guidelines that accurately represent your values and mission.
Implement brand updates across key touchpoints including website, social media profiles, and marketing materials.
Strengthened Audience Engagement
Key Results:
Increase donor retention rates through improved storytelling and brand messaging.
Expand reach within target communities by increasing social media following or website traffic through more engaging storytelling content.
Enhanced Communication Effectiveness
Key Results:
Effectively communicate the impact of your programs and initiatives to donors and stakeholders through storytelling.
Receive positive feedback from stakeholders regarding the clarity and effectiveness of communication materials.
About Shanell Jones
Authentic Impact Program Facilitator
Shanell is a communications consultant with over 10 years of experience working with nonprofit organizations. Her expertise has led her to start Authentic Ground to help people who help people by developing marketing and communications strategies for impact. She is also a master multi-tasker as a wife and mother of two girls.
Authentic Ground works with mission-driven organizations to enhance their brand identity and storytelling.
Questions and Answers
01.
What is the investment for this service?
The Authentic Impact Program is not available as individual services; instead, it is customized to address the specific needs of each organization. The program requires a minimum monthly investment of $5,000, depending on organization size and need.
03.
What ongoing support will be provided throughout the duration of the program?
Throughout the program, we host bi-weekly or monthly check-ins to ensure alignment and address any emerging needs.
02.
What are the available payment options?
We offer a monthly subscription model, spreading the total cost over the duration of the program.
04.
What if we can't afford this program?
We offer a monthly recurring services package that caters to your specific organizational needs and budget. Contact us to learn more.