Our Mission
At Authentic Ground, we strengthen mission-driven businesses and nonprofit organizations by providing exceptional social media management, content creation, and platform management services.
As a husband and wife team, we leverage our unique strengths in social media trends, video creation, communications, and organic engagement to help our clients find their authentic voice and connect meaningfully with their audience.
Our Vision
Legacy from the ground up.
As parents of two daughters, we know the importance of entrepreneurship and its impact on the next generation. It is our vision to build legacy for our daughters through our business and give tools to our clients to grow their businesses and create legacy for their own families and communities.
About Shanell Jones
Owner, Communications Lead
BA Professional Communications, Public Relations
Metro State University, St. Paul, Minnesota
Shanell is a communications consultant with over 10 years of experience working with mission-driven organizations. Her expertise has led her to start Authentic Ground to help people who help people by developing marketing and communications strategies for impact. She is also a master multi-tasker as a wife and mother of two girls.
About Kalin Jones
Operations Director, Video Lead
Kalin Jones is a video editing professional with over 15 years of experience, gifted with the ability to blend creativity with strategy. Recently, Kalin grew his TikTok from 0 followers to over 60,000 in six months and has achieved over 100,000 views on Instagram, 30,000 monthly listeners for his music on Spotify, and 50,000 views from YouTube shorts. He is a talented visionary with a passion for crafting compelling visual stories and helping brand succeed online.
